The Arnuero Town Hall continues to focus its efforts on promoting tourism by highlighting some of the most relevant aspects of its tourism offering at FITUR 2026. No wonder, in recent years there has been a clear commitment to strengthening cultural and natural tourism driven through tourism experiences that generate an emotional impact on people.
Along these lines, the presentation that took place at FITUR 2026 was called “Ecoparque, Coastal charm among marshlands and heritage”, through which the public at the Cantabria Stand was shown a virtual journey that moved from the past towards the present, conveying how, through modernity, it has been possible to safeguard a culture, a landscape and a unique identity of the Ecoparque de Trasmiera.
The Ecoparque is addressing a third stage in its development, almost coinciding with its third decade of existence, and which aims to differentiate itself from the previous two precisely by putting the focus on offering residents and visitors cultural, natural and emotional experiences that complete the municipality’s splendid natural setting. While during the first decade of this century work was carried out on the restoration of natural spaces and the rehabilitation of cultural heritage, and during the second decade the Interpretation Centres and various cultural programmes were launched, in this third stage there is a strong push to connect with people through proposals and experiences rooted in the history and culture of the municipality. We could therefore talk about the Fairs of the Pepper and of the Wine of Isla and their appendix of gastro experiences in Isla Gastronómica, exciting experiences such as the dramatized staging of several visits to heritage sites or nature routes, and sensory experiences such as blind tastings or musical walks in which to discover our tradition and our nature. In this way, each tourist season the Ecoparque has been adding to the more traditional offering, a range of proposals that seek better connections with people, greater closeness to our territory and its traditions, modernisation through new technologies, and management of limited capacity through digitalisation.
Arnuero has set a clear direction in its commitment to a sustainable tourism model by strengthening a large network of green infrastructure that will become a network of Centres, footpaths, recreational areas, areas for physical activity and opportunities for contemplation. A complete connection with nature, to explore on foot or by bike. By opting for mobility with less impact and greater energy efficiency, which together with sensory and knowledge-based experiences offer a welcoming territory to live in and visit, in line with the slogan adopted in recent years: “Ecoparque, Vitamin Territory”
The presentation took place on Thursday 23 January at 18:00 at the Cantabria Stand, and alongside the municipal authorities, some members of the Ecoparque de Trasmiera team took part.