This summer the Town Hall has launched, with notable success, a digital interactive game for the hospitality industry
- The interactive game has been created by the Cantabrian company “Cultropía”, and is intended to entertain hospitality customers by learning about the municipality’s cultural and natural heritage
- A simple game that is developed digitally from a few basic paper tablecloths provided to customers and that links to the digital gymkhanas carried out across the area.
The project falls under the digitalisation pillar of the Tourism Sustainability Plan in Destination in Arnuero “Ecoparque 3.0, vitamina territory” (PSTD), funded entirely through the contribution of the Autonomous Community of Cantabria with Next Generation funds, coming from the Recovery, Transformation and Resilience Mechanism. It is included, as sub-measure 2 of the PRTR, in Component 14, Investment 1.
The project has developed a web app that allows users to play from a Smartphone or Tablet without needing to download any specific app and without identity verification requirements or registrations. The game is designed to meet the following objectives:
– To facilitate knowledge of the culture, nature, history, characters and gastronomy of the municipality of Arnuero.
– To provide catering and dining establishments with an element of entertainment, especially suitable for peak times when service waiting times can become long.
– This is a simple, intuitive game suitable for all audiences, especially for family play.
– The game mechanics are based on classic board-game elements and supports (e.g. “The Goose Game”) that are manageable, straightforward, and with which users can easily become familiar.
– The game is carried out entirely online, with the only exception of the physical support, which consists of a recycled and recyclable paper tablecloth that will be provided by establishments free of charge. That tablecloth will include a QR code that will take the user to the game hosted in the web app
– The design of the questions has been supervised by the Ecoparque de Trasmiera team, and covers cultural, natural and tourism-related content about the municipality, making it easy to solve in order to facilitate the game’s development.
The game’s continuity is ensured through its simple updates.
The contract includes maintenance of the IT systems for one year from the final receipt of the same, and will also include a renewal/expansion of questions for the summer season 2025 so that after the summer season 2024, any modifications necessary will be made to achieve a refreshed and more appealing operation, and so on in subsequent years.
An impact of over 100,000 people at a cost of €10,000
The design of the game, which starts from a route through the Ecoparque de Trasmiera drawn on a recycled paper tablecloth, has cost €10,000, and is intended for several people to play together who share a table, either together or separately. A total of 50,000 tablecloths were distributed during the summer season 2024, which, with a simple average of 3 people per table, would imply a reach well over 100,000 users.
In addition, among the players who completed the game and decided to take part in the weekly draw, more than 40 gifts were offered by the hospitality establishments that took part in the project—ranging from stays, meals and breakfasts to other types of hospitality product gifts.
